SEO keywords play a pivotal role in raising your online visibility. But what really is an SEO keyword? Let's explore.

In internet marketing, a keyword is a particular term or expression that people type more info into search engines when they are looking for a specific service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords in ranking websites.

The essence behind SEO keywords lies in their ability to relate what users are searching for to the content that is available on your website. Cleverly using these keywords will help pull in the right audience and increase the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at the ways to effectively use keywords. Optimizing the use of keywords necessitates a balance. You'd want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Next, consider using keywords in the meta description and headings of your website, as these are places where search engines often look.

Additionally, it's important to choose keywords that connect with your target market. This implies understanding their lingo, their search behaviors and their wants.

To sum up, a well-chosen SEO keyword can act as a bridge between the user's query and your online content. It's a critical tool in achieving success in the aggressive world of digital marketing. However, its full potential can only be unlocked when used correctly.